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About Us

Our founder, Duane Schaeffer, decided to open up his own insurance agency in 1985 after working in the industry since 1976. Our staff has over 50 years of combined experience serving the needs of all types of clients. Our company’s mission statement is to provide our clients with the highest degree of service while offering the best coverage at the most competitive cost. We will provide you the coverage you need with service you deserve.

Why us? Well, unlike many insurance carriers, we are a small business that lives and works in the community. This means that we understand the importance of great customer service. You are more than just policy numbers to us and we will be more than a nameless/faceless voice on the other end of a phone. You will work with an agent who will get to know you and your insurance needs. Trust our family-owned business that’s served the area for over 30 years. We can help you get top-notch insurance you can rely on and agents you can rely on.

An Independent Advantage

We are Independent Agents in Reading, Pennsylvania, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Schaeffer Insurance represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price. What is an Independent Insurance Agent? When you decide to buy a car, you wouldn't purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice! The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company. With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision. An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible. When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.